Thursday, September 25, 2008

Survivor - The Indie Business Owner

Hey Y’all!

It’s another brisk morning in South Carolina and I couldn’t be happier! The rush of cool air has my creative juices flowing with new product ideas and I am looking forward to sharing them all with you.

Today I am writing about my favorite show...Survivor, and what it actually means in comparison to the "Indie" business owner. The tag line of the show is Outwit, Outlast, Outplay. In today’s struggling economy, that is exactly what small business owners are doing. With the fall of 4 major players in the banking industry, I am reminded why I started Cactus & Ivy so many years ago.

Survivor is defined as:
  • one who lives through affliction;
  • one who outlives another;
  • an animal that survives in spite of adversity
Survivor completely describes what the “Indie” business owner is all about. We survive sourcing ingredients, packaging options, shipping, equipment, etc, in smaller volumes because we don’t meet the minimum requirements that are afforded by big business. And yet we survive.

Every “indie” owner has started out the same, whether in a small work area or even our homes. We strive to build a business that will produce products that offer something different than the “one size fits all” concept that big business is putting on retail shelves. With the threat of the FDA Globalization Act of 2008 discussion draft, we are really in for the fight of our lives. If you haven’t already done so, please click here to read and sign the petition. Your support is greatly appreciated by so many, myself included!

I applaud you for supporting your “Indie” business owner, whoever they may be. We pride ourselves on excellent customer service and never forget how far we’ve come. Cactus & Ivy will work hard to earn your business and even harder to maintain it. That is a promise!

You know what I’ll be doing at 8pm tonight. That’s right……watching Survivor!

Thanks for stopping by y’all and have a great day!

Lisa M. Rodgers
Cactus & Ivy
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